It's like you have content and it can be shared by you but it needs to be changed. Yeah. Since how you see on Instagram is different. The best way to see on Facebook and you see on Youtube, how different, how you view on, on Linkedin or even Twitter. And in the end of the day, what we need to do is really know how people consume content on that, that, that platform and earn content which would really operate. That, and uh's, that's the difference. You can go through precisely the manufacturing and say, okay, I will take a portion of this. It's like you may have a 10 second video on youtube, but you are going to just slice out possibly two minutes or three minutes on, on Facebook since it's going to execute a whole lot better that way.
So that you have mentioned quite a few stages to creating one of these kinds of videos. So I suppose we start at the very start, you mentioned prep. Can you take us through that which means
Or even linkedin. Yeah. And so that is part of the prep preparatory stage, right? And what we're trying to do is figure out, okay, here's what will work on Instagram. Now perhaps there is something or a hook which's a bit better on Facebook and here's something different on youtube. So that you may actually have the meat of this material be the same. But how you're actually shooting the movie it delivered is a bit different. And that's where you are actually planning, uh, you know, the strategies to actually connect on platform.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back to our movie show where we are discussing video, but more specifically the types of video you should be generating to drive more profit and more cliquey worthy video opinions into your business. In the movie we discussed the marketing industry's state. When producing content, essentially what's working by now. In this video we're going to discuss the video content at a little more detail and talk about how to create the 1 video you ought to be generating immediately to drive more clicks, more traffic, and more earnings on any item or service that you're offering.
The post production is probably the most crucial component of having a really good piece of video out there. And the reason is because you put a lot of effort in preparing, you spend a great deal of time doing manufacturing, but actually where the magic is is actually getting the elements that will truly engage. And also the edit itself, um, is you are able to create pacing and pacing will keep people's attention the whole time. Like we're uh, 1 thing that I look at is, we are trying to determine how we're going to disperse it. So like we referred distributing on Youtube, we would do it on youtube than on Facebook. As an instance. We'd be nine ratio on youtube, in a 16 because that's the way it is on youtube. Right? And, and then to, uh, we would burn off in our captions. We would actually upload caption files.
Concerning create one of them? Yeah. And it's really interesting because a great deal of people, they are more about performing instead of preparing. And I found that if you truly want to succeed, it is about the preparation of understanding exactly what you're going to do, how you're going to do it. So I like to really start to determine why I am making the video. It ought to have a special purpose. I think it would be really pertinent to actually have you proceed through this procedure. What does that sound great? Okay. Let's just say that you're trying to sell some mix. Okay. And you are trying to sell it. You have anything or some product. Okay. Tell me somebody that you really know really well. Um, besides Joey and David, my own brother. Okay. So yourbrother David. Okay. Chris. Brother Chris.
You are good. Uh, frankly, in the event that you truly want your movie to be seen, you will need to have a preparation stage of the way you're going to distribute it. So back in the stage, you're like, okay, who's going to share this video? Are you going to engage with them? You know, is it likely to be done through ads natural or is it going to become a strategy in which you really doing organic and adds together? Uh, for me personally, I love other channels on the market. I love other webpages on Facebook cause they will need to actually feed the algorithm. They will need to actually obtain their articles outreach increased. And a lot of individuals are willing to talk about your video. Uh they are, they're in a position to cross post your video. And so it's like coming from their page and it is like an content it's not theirs.
So that it is like getting these pins. And then two, there's those hooks within the video. Like that he got himyou got to reinforce whatever that title is. And therefore I give that some thought. Um, and that is basically the preparatory stage before you move onto the next step. But there's one thing I really look at is that which, what origin of moderate are we going to use? Like is it likely to be a better Instagram one then than Facebook? Is it likely to be much better on youtube or on Twitter? You know, what's going to be the ideal way to disperse it and like you have to look at the platform of that you're trying to achieve. Now, among the biggest mistakes, it is like, well I will just distribute it anywhere, you know, and you're creating a video seeking to go on each platform and that is a huge mistake. Yeah. We are going to discuss the one sort of video in order to blow off your business you need, but not only about what that movie is. We're going to talk about make and the way to structure that video too. Let us go.
Right, right. And one thing which I discovered is even when you've got a video that's performing quite well, you know, um, the way in which the algorithm operates on Facebook and other things, it's like perhaps in fourteen days or seven weeks you do another cut and then upload it, learn from what you already have, all the data that's there and say, okay, what if we edited this down because we had a kind of a drop off here. We include, you know, something to pull on them in visually here. Uh, you can do that. And, and in which you're able to do it, basically you are in a position to be successful because people will be inclined to overlook what they really saw, you understand, from six months ago.
Obviously. Yeah, that makes sense. Okay. So talking about video editing from kind of my experience and I'm not a professional video editor and I know how much work goes into doing a lot of the things you state, you know, thecaptions Mimi discovering, actually just putting titles at the top and bottom of your movie may take hours to get some people and some people seeing this may not have any clue how to do this. So I guess in that regard, is it worth? Could it be worth the time to sit down put time with somebody else to sort of,
Alright. Prepared created the video, edited the video. So we don't load it. Yep. That yousay, alright that distribution and'd say the Majority of the people
But on Facebook we would like to burn it in because some people do not have that choice on and you want to make sure that when they're scrolling through it, you are grabbing that attention. So he's like? Exactly. And it is like the ratio to like on Facebook, we wish to be a one by one ratio of ratio that is square. Right? So what additional elements that we can really add to that video file? Is it like to make it more of a movie meme where we're putting texts that the start of the end, um, you know, is it engaging with several kinds of elements? That is the things that you've got to look at when you're doing the edit. The thing I adore is when we did the manufacturing directly and we have various choices like cause they are called to action, we need to , we did five or four distinct versions.
Or if we think of players, maybe Mohamed Sala, he's, that Liverpool is greatest player could possibly be hitting on scoring from United, I don't know. Yeah, yeah, you can do clips that are different such as this. But talking about they adore, you understand, Liverpool. And, and also the behind it. Um, so I like to try to recognize a few of things. All these are bullet points of what could that individual that if he sees with movie actually resonate with. And two, I do research. Like I wish to go out there and even understand just how well I know someone, I am like, what else is going on out there? I do a little research online seeking to see if there is anything that is trending. Especially when it's handling the issue at hand uh. So like for Liverpool, is there anything that is going on this would be in the information that would be applicable to, to the movie today?
We're discussing shooting articles, we're talking about incorporating texts, including images, animations, and we are also talking about adding captions, Emojis, all of that stuff can be built and edited it right inside of [inaudible]. Now, the main reason we built clip Ian was so that it's accessible to absolutely everyone and we are speaking even in the event that you've never produced a video earlier, you would like to get into movie production for your business or you're a professional, you can create what you can create anywhere else directly inside of Klipfolio and what is more, even if you don't want to take your own content clippy or provides you access to a comprehensive library of video clips, images and sound, she is able to pull all this stuff together to create videos. We will even throw in templates that are customizable. So in the event that you fill in a little bit uninspired, for example, you can simply catch one of our pre done templates, alter the text along with the colors, upload your branding and your doing clip. Eao is the video creator and it is going to change the way both professionals and beginners create video moving. We cannot wait to show you it, so make sure that you enter your email below. In the next video, we are likely to pull the curtain back on Filipeo and really show you how this platform works and it's going to change the way. We'll see you.
And what is the first thing that you believe he is going to perform? Likely share the movie, once that link with the video matches. He's going to discuss it with not only 1 individual, but he's gonna discuss with everybody that actually likes what's happening, you know? And that there is absolutely critical. Then the next thing is, uh, actually trying to explain what is a great hook cause just like you literally only have a couple few seconds to grab his attention. And I think, okay, what do we do to grab his attention without audio within a few minutes? You understand? And, and maybe it is a caption above the movie that says, you understand, Liverpool's sucks. Yeah. I think, I believe that movie would be watched by him. You understand what I'm saying? And I think he'd need to be sucked in because he tried to figure out what's happening in that video.
The way you would then approach that. Yeah. We did a lot of research ahead. We were doing a great deal of preparation. Now we would like to start executing on these things. Uh, and there's a formula for each and every video and this formula is exactly what creators need to make for themselves. And there is a couple of elements for this formulation it, that it is universal for everyone. The first one is, and that we prepared for is a hook. We need to grab their attention. That hook is different on youtube versus Facebook. Let me give you an illustration of that. Like on youtube the hook will be just like five seconds. And on Facebook it's gonna be completely different because you are, you may have audio on or not. And you perhaps just have a maybe a second as you're kind of flipping through their feed.
And even on Instagram, it's going to be different. And so looking at this, it is similar to that hook is similar to the part that is most essential. And I'd really place a great deal of work and energy to attempt and work out how you are likely to captivate people's attention and how you suck them in the content. after that, after the hook, then you can reinforce your brand. Therefore, if you have a brand, you might have a branding component. This is an optional item. Uh, it depends on what kind of video content you're creating, you know, also, and then two, you are moving into the meat of this content. Here's something that I discovered over, you understand, 40 some odd billion movie views. It is like people have a tolerance. And whether you've fallen in this class, I don't know, but I, I have been on Facebook and I have never turned to the sound.
You might have two or three distinct versions of a movie and you can test it to enjoy, such as seriously what we do is we will just throw a couple dollars behind it and also see how it converts. If it Works really nicely, you don't have to spend that much money to work out if people actually click on it, engage with it, how much they watched the video to find out whether it actually works. And so spending the time in post to making your video engage with the viewer and actually connect with them on a psychological level, it gives you a greater chance for them to really share.
When you truly have these bullet points of things which would really get there, get there, get them something which's happening, I then try to think of what value can you truly bring that person. So there's like three ways you can actually bring value. Uh, with movie content you may aspire, you can educate or educate, entertain, and occasionally when you are really good you can do all three in the same time or you can get two of these. That is when you are really, really great once you're really giving it a lot of thought in it. Now that having been said, as soon as you do so, I attempt to figure out what value you're likely to attract to your planned viewer. Yeah. And in that video, I try to bring those bullet points then bring some type of value. So whether it's like creating devotion to his team or talking how bad the other group is, that's some value he'll really find.
Alright. So Chris, he probably enjoys football, right? Can he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing team that it's only a competition? There's a Coupole probably the greatest ones. Manchester United, that everyone understands. Okay. Okay. So there's rivalry that is heavy, like any natural friction. Okay. So if we are going to create a movie, we need to get a purpose of that movie. The number two is we will need to identify our audience. Who Do we need watching this movie? So I'd say it'd be people who are Liverpool fans like your brother, like hardcore Liverpool. Okay. And we need to start breaking down of a few of the things which they, they sort of rally round that would have them excited. And what could be among those things which you'd think, well, beating Manchester United scoring goals.
Well let us just target everybody that enjoys Liverpool, right? And let us target everyone that doesn't like Liverpool. And let us see if we could get some, some things occurring here. And should you infuse a small bit of cash, it'll be really interesting, although I think you can do that with . The results. You can get your own gently. Definitely. So I believe those insights, uh amazing and, and anyone features an overview or a blueprint to make in not just a video book. And for anyone watching this right now, we put together. Um, that formula, that whole blueprint, um, a couple of things that are different we didn't fit into this movie, um, which you can actually grab beneath this video.
And so you must fortify it. And, and that stage when we were talking about your brother, it's like if you add one of those other components which is like, yeah, yeah, I like this movie. You know, you are like, totally go from there. That's where he'll stay on just a little bit. And should you get 20 seconds, if he will reach there and really feel some type of link to the video, they will watch another minute, doesn't subsequently lead to more engagement on the movies as well. So they'd be more prone. And 12 remarks are seen by us. It is like as you are connecting with them and you are speaking their language however you're going to it, you're connecting with them on an emotional level and that they feel a part of something and they feel just like obligated. It's like something that humanity feels bound to perform.
All you have to do is opt in, pop up your email in there, we'll send you that manual. So during this movie and the very first movie, we have talked a lot about producing the perfect video and that includes everything from naturally preparation, right the way through to shooting the movie and then obviously the article of where you've got to edit the movie up in the right way and to get the very best distribution. Now that all is very, very hard. Most people don't have access to expensive camera equipment to take film content. For example. Most people don't have the skills to use complex editing software and that's the reason why we build Klipfolio. Klipfolio is a web based founder that essentially permits you to make incredible looking videos. Just like the videos we've talked about in the palm of the hand in the two videos.
Which is logical. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back really fast is you mentioned if you're creating video and one of the thoughts everyone has, I mean, I've had this before when I have created videos, I'll just share the same movie everywhere. Would you elaborate on this is a bad idea? And that is a type of a bad idea process.
Perhaps you've never, you just watched thecaptions and things like that? I do. I grab myself. I'm like, why did not it flip ? Nevertheless, it's so much better with salad. Right. Nonetheless, it's like people consume differently at various times, different times of the day. Um, but what I discovered is if you are able to hook them, if you are able to get that hook, while it's about Facebook, on Youtube, on Instagram, you literally need them for 20 seconds and 20 seconds should be your gold. It is like you have to fortify that hook or you have to strengthen what your value proposition is to receive them in, whether it is a title or a thumbnail or however you're pulling them into that video. You have to reinforce that since in the event that you don't, you're going to have the hockey stick effect. That means you know, and you not going to have anybody watching it at that time.
So Darryl, in the first video we discussed briefly on the type of video content you should be generating, what favor for anyone that didn't observe that or just to refresh a few memories, what type of video? If there's 1 movie you need to create um, as a organization, which type of video is that? Yeah, for me personally it's a societal video and just two to sort of take that a bit further then, um, and kind of remind everyone what type of video that's. Can you describe what a societal video is, but why that type of movie is so important?
Yeah, like, such as the video part of the video editing is indeed critical. It may make or break a movie. It doesn't matter how amazing your script is. It doesn't matter how amazing your manufacturing and your camera is. The editing is where it actually, the rubber meets the road to find out whether it is going to actually work or not. And for me, once you're in a position to do it, it's well worth the sources worth the moment. When you actually put it together, it will convert a lot higher. Um, and that in the conclusion of the day, that is by far apart from homework, uh, you know, the prep stage and it is like the execution stage to the editing is the most critical.
Now presumably you'd take the content you just shot with Reese on your phone or whatever into an editing package or to some post creation. I guess. Can you want to talk about what you do in that stage yet? Ready to disperse
It can kind of look like it is theirs. And that's a really, very significant matter. So going back to your case we said, hey, if we are going to really make a movie about your brother along with his soccer team about Liverpool, while it's good or bad or anything, I'd like create a list of each, uh, page on Facebook on Instagram that will be pro or con. Um, you realize that's who we would like to contact. And believe it or not, you know, becoming, uh, those connections with these individuals is a means to have growth. And I discovered that if you can get like five or six or 10 channels or pages that are like yours who are willing to share your articles, I mean that explodes your, your expansion, that explodes your, your reach and you're likely to get the views that include it if you truly have done a great job with your video.
So we've discussed the initial stage of preparing for a movie preparation of movie. We proceeded creating the video and to obviously manufacturing. Can talk a little bit about
So if we speak about moving onto each platforms, I think that really is, this is very important as well. There are clearly, well I think there are just two elements you may tell me otherwise. The first biggest one that we think of is that the proportion of the video. So in the event that you create in 1 video, you've got to think about that transcribes into each of the other ones. But is there other, anything else you would type of want to be aware of if you're going to be creating content for say, Instagram or Facebook
So is that all for production? You know, like a lot of people place a great deal of consideration in how things come together and just like what type of camera to use and so forth etc. However, I believe it is like be elastic. Though that we prepared, when you're actually doing the video, you'll probably have a script and have like this you are likely to get things. They're like, you know and oh, this would be a great deal better when we did so, take at variants. Like you've got time, simply shoot some variants that are different. Hey, perhaps this will work better than this. And you know, that will help you with the, the post production phase.
So with that, simply to kind of move further into that, and would you load the movie first to your page then contact all of these are the pages to allow them to know it's never, or do you choose a different approach? Yeah I do this in the preparatory stage. I am known by me, the videos come in so I reached out anything or since it might require here a couple of weeks to get ahold of everyone. Who knows, maybe you're like, Hey, and uh, I will share your video if you share mine kind item. That's not a bad thing if you're doing PR crossposting right. Uh, just to share a video is not where the weight is. It and you need to give privileges to them like you have to literally cross post. And that is kind of the key on Facebook, although the exact same for, you know, you're posting their articles.
But the algorithm on youtube otherwise, you know, you'd do it otherwise on, on Instagram and different on Twitter. But Facebook, I feel a lot of people that are watching this video want to capitalize on this and that's an easy way to sayhello look, if you can have this page which has a reach of let us say you understand, 10,000 enjoys that they really posted it, who knows just how a lot of you is they are likely to get. Um, also, and you reaches out to these different pages where it moves straight back to your movie, and each of the analytics gets. Yeah, it is really cool. No, that is cool. You've infused it with, together with paid advertisements, although now with approach, like for me, I like organic. Paid ads undoubtedly is the best method to enter in the front of the right people at the right time. And if you know what you're doing, it can be very, very powerful. We are doing a movie around Liverpool, right if you don't know what you're doing, it is still be powerful as as soon as you say, okay?
It is like when you find something cool and you are like, hey, you gotta check out this. You know, we have to do that. We have to this word of mouth. And that's where it is so potent and that's exactly what the videos do. And after the core, essentially of the content, you have to get a call to action. Um, also, and you may not think, well, though it's a social movie, I'm not actually doing it for, you know, it is just more of an inspiration or it is merely a [inaudible] or whatever. Since are you trying to develop an 16, that call to action is still key? Like when we talked about what is the intention behind the video, remember? Or if it's to market products, we need to hit on that button right under the video or to push them. Uh, you know or whether it's for inspirational, perhaps it's like some thing or a Hashtag to unite a cause, I mean the list goes on. You know, until we do that, there is a lot of people who start recording and pick up a camera and that may be one of the worst things you could ever perform. And there are stages, such as you mentioned, there is a stage of preparation, there's a point of creation, there's a stage of post production, then there's a point for distribution. And every one of those stages are critical, uh, and they function in harmony together to get your movie.
Yeah, that makes sense. And I suppose from looking at these three phases, as soon as you've been through these stages a few occasions, and you do distinct edits too, which is important as you state. And most people might, you know, she video, I have been guilty of this in the past and it'll throw up believing it is ready without edited stuff. But I can see how important it is to perform versions because when you discover you may continue after that blueprint over and over and over again.